Transformation projects help clients reinvent their entire coverage strategy.

To successfully launch a new marketing strategy, a client must also transform its entire Go-to-Market model. With great upside comes great risk. We help our clients address both by delivering:
 

Go-to-Market Blueprint

AGI’s Go-to-Market Blueprint contains all the details necessary to successfully launch a new sales strategy. This includes:

	Customer segments to target
	Channels to deploy
	Buying processes of new customers and sales processes needed to serve them
	Sales processes that drive effectiveness and efficiency
	Organization structures and jobs needed to support sales processes
	Number of resources needed and account/territory assignments
	Sales and sales management talent needed
	Performance metrics dashboard to support the new sales strategy
	Quota allocation methodology and actual quotas
	Sales compensation programs
	Sales operations infrastructure

Transformation Strategy

AGI understands that successful implementation requires more than just a blueprint. It requires people to do things differently. We know the challenges of transformation and we know what holds change back. Our understanding of the “transformation levers” helps our clients to effect change deeper and faster than the competition. The levers we focus on to ensure rapid implementation include: 

	Increasing sales time
	Improving sales process collaboration skills
	Upgrading the sales performance coaching model
	Creating a transformation metrics dashboard
	Quantifying and reducing perceived sales representative risk
	Upgrading sales and sales management talent
	Improving organizational responsiveness
	Strengthening the leadership message